11.05.2011 The F-factors that influence consumers' choice

In an ever more sophisticated way the consumers’ let their purchasing decisions be
influenced by the F-factors – the Friends, the Fans and the Followers. More than ever
it’s important what your friends, fans and followers do, think and buy. Consumers are
becoming curators, they actively compile, comment, share and recommend. To keep
up with the consumer, your brand can’t miss out on the F-factor. Communities, tools
and apps, very often connected to Facebook, allow the consumers to discover, to rate,
recommend and review, to give feedback, and to shop together – with their friends,
fans and followers. Ultimately the success of a brand is a matter of being ”liked”
and ”loved”.

Read the whole detailed trend briefing on trendwatching.com.